SafeSourcing Wiki [O-R]

Return to Main Wiki Index

Real Time Bidding
No Comments Yet

Real Time Bidding (RTB) was developed in order to have an inventory cost-effective price on ad exchanges. Billions of network impressions a day are auctioned to multiple bidders, with the impression going to the highest bidder. Rather than bidding on a block of 1,000 random impressions, advertisers could vary their bid on a specific user based on their previous browsing habits and behavioral intent.

Rate This Page: Poor Great   |  Rate Content |
Average rating:  5   
Number of Ratings : 1

 |  View Topic History  |